Games · Solutions
Ad revenue that grows with your players, not against them
Games have the richest ad formats and the most sensitive audiences. Zenmo optimizes every rewarded, interstitial and playable placement with AI, with retention as the guardrail, so revenue per player grows.
Formats we run
The problem
What makes games hard
Ads versus retention
Push ad load and players churn, hold back and revenue stalls. Finding the line for every placement is a full-time job.
Live-ops overload
Studios are busy shipping content and events. Monetization tuning is what slips.
Demand gaps by market
Fill and eCPM fall away fast outside the top geos, and adding networks by hand rarely closes the gap.
The Zenmo approach
How we run games
Player-segment optimization
Different ad strategies for new, engaged and lapsing players, adjusted as behaviour changes.
Format experimentation
Rewarded placements, frequency and playable creatives tested continuously with engagement guardrails.
Demand built for games
Gaming-specialist networks, bidders and video demand packaged for every market you ship in.
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